grow diesiel

Case Study: How Growdiesel Built its Instagram Audience Organically

Introduction

 

Growdiesel is India’s No.1 renewable oil & gas exploration and production organization dedicated to the cause of environment, energy and empowerment of fuel farmers. Their core business is to produce and sell renewable clean fuels. It has developed cutting edge technologies, equipment and catalysts to do it in minutes.

Growdiesel was looking at ways to expand its audience on Instagram in order to raise awareness about climate change and create a brand image. They wanted to use Instagram as a tool to educate their followers about issues, promote action, and enact change and hence, wanted to reach out to a large audience. 

 

Challenge

Growdiesel started with its Instagram account in January 2019 but failed to reach out to the right kind of audience. The account wasn’t getting enough engagement and the follower’s growth had reached a plateau. The company was unable to grow and build its account organically. 

 

Solution

Growdiesel reached out to Sachin’s marketing agency, Foxy Media in February 2020 and wanted them to take over their account. Foxy Media laid down a social media strategy after looking at their case. Some of their solutions include:

  1. Focusing on consistent posting. Foxy made sure relevant content was ready for Growdiesel to be put on certain days of the week. They made a calendar in advance. 
  2. Creating quirky and out of the box content to reach out to the youth. They played around with memes and gifs. A good hashtag always helps when trying to build an advocacy account. For instance, they came up with a meme which had a crazy reach because of its appeal to the youth. 
  3. Using infographics to spread awareness about climate problems and their solutions. This made the audience realize the urgency of the issue and the need to take action now.
  4. Tagging relevant climate change-makers in order to build a like-minded community which supports a particular cause.
  5. Foxy Media also made the account more personal by making use of the Instagram Stories feature. From time to time they posted polls and quizzes. They also posted videos of lesser-known changemakers and advocates on Growdiesel’s feed.
  6. Coming up with captivating hashtags to reach out to people who’re genuinely concerned about the environment. 
  7. Making use of moment marketing to talk about important issues in a subtle way.

 

Result 

While building anything on social media requires a lot of trial and error, constant experimenting and consistency with content can reap great benefits in the longer run. In just one month the account’s followers grew from to and the engagement also increased. The audience was reacting to posts and the growth was a ripple effect.

Sachin’s team at Foxy believes that Instagram is all about doing the right things at the right time. They believe that growing an account is no rocket science and all it requires is patience and perseverance.

 

 

 

 

 

 

 

combat analysis

Case Study: How Combat Analysis Increased Its Views From 200 to 2 Million On Facebook

Introduction

 

Combat Analysis is an online media platform that curates content catering to the combat sports niche. The platform was founded in 2018 and conducts an in-depth analysis of MMA. They used their media platform to collaborate with influential people in the sports industry and sports equipment companies. 

 

Challenge

 

Combat Analysis faced problems with reaching out to its niche. They wanted to use their Facebook page as a platform to build a community of combat sports fans but even after multiple attempts failed to do so.  The account wasn’t getting enough engagement and the follower’s growth had reached a plateau. The company was unable to grow and build its account organically.

 

Solution

 

Sachin’s team was approached by Combat Analysis since they wanted to revamp their Facebook page’s strategy. Sachin’s team studied their engagement and content closely. They noticed that the fault did not lie with the content but with the way in which it was being marketed. They devised a social media calendar for posting for Combat Analysis so as to keep the consistency intact. 

 

The next step was to make the audience feel like a close-knit community. They did so by engaging in relevant conversations around the niche through Direct Messages and Comments. They wanted to create a space where a combat sports fan felt heard and could opinionate freely. They also posted quizzes to increase their audience’s engagement.

 

The team also leveraged the Facebook Groups relevant to their niche. They used these groups to drive traffic to their page. 

 

Result

 

The page’s reach grew tremendously after reaching out to Sachin and his team. The page’s post’s views increased from a mere 200 views to 2 million views organically. The media platform was also able to build a successful community of combat sports fans with their follows increasing from 1000 to 45,000.

 

Clearly, Combat Analysis’s example teaches us the importance of building a community. Once you start posting content that adds value to your audience’s feed and markets it in the right way, engagement is bound to come. A lot of time, valuable content goes unnoticed because of a  poor marketing strategy. Thus, as a marketer, it is integral that one not only spends time creating valuable content but also spends an equal amount of time promoting it.